With Google unveiling yet another search algorithm called
Hummingbird, many SEOs and business owners have panicked. Considering the fact
that Google Hummingbird brought a shift from creating a general marketing
strategy to a mobile one, such fear of the internet marketers can be justified.
However, unlike the last year updates like Penguin and Panda made
by Google that brought a big change in the marketing strategies, the Hummingbird
update can’t be exactly referred to as an update. Hummingbird is rather a redo
of the search algorithm, which brought a change in the way data is being pulled
for search results.
Understand the Search Trends
The user behavior in searching something over the Internet is changing drastically. And the hummingbird update is primarily a response to this change. Today instead of searching for keywords, people are asking questions to find exactly what they’re looking for.
The increase in the rise of more and more people searching for answers to their queries and Google’s Hummingbird aim to provide the answers has created the need to structure the content in a manner that addresses the audience needs. Creating content that answers user’s questions is not new, Google has already made an attempt to fulfill this requirement by introducing universal search – a way to present different types of results, be it news, images, videos etc. Google’s Hummingbird is only going to take this principal further. Rather than just focusing on the keywords in the query, it will be searching the entire query.
As a result, content that will provide a better match to the complete user’s query will outclass content that focuses only on a couple of keywords.
Create precise contentFor years now, creating useful and precise content has been a part of content marketing strategy. We never got tired of calling content as the king! However, rather than content we can call semantic relevance as the king. Although, in some sense content still reigns the marketing strategy, but it has become a bit more complex than ever.
Essential Tips for Creating Useful Content after Hummingbird Update:
1. Keep in mind that your audience must be your primary concern. Thus, it is necessary for you to write content keeping in mind their wants and needs.
With the release of Google’s Hummingbird, a lot of questions surfaced - whether or not to change the content marketing service provider or strategy? But, that’s something that depends on how you have been using the online marketing strategies till date. If you paid attention to the changes that Google’s past updates (Penguin and Panda) brought to the fore and have been providing your audience with engaging and relevant content, Hummingbird isn’t going to affect you much. But, in case you have noticed a sudden decline in your website traffic and haven’t seriously focused on providing your audience with precise content, it’s not too late.
All you need is to change your ways to present rather informative content.Finally, with Hummingbird’s release it has become essential for you to optimize the content for mobile users. This change is due to the fact mobile searches are believed to be more conversational in nature.
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| Image Source: Socialmediatoday.com |
Understand the Search Trends
The user behavior in searching something over the Internet is changing drastically. And the hummingbird update is primarily a response to this change. Today instead of searching for keywords, people are asking questions to find exactly what they’re looking for.
The increase in the rise of more and more people searching for answers to their queries and Google’s Hummingbird aim to provide the answers has created the need to structure the content in a manner that addresses the audience needs. Creating content that answers user’s questions is not new, Google has already made an attempt to fulfill this requirement by introducing universal search – a way to present different types of results, be it news, images, videos etc. Google’s Hummingbird is only going to take this principal further. Rather than just focusing on the keywords in the query, it will be searching the entire query.
As a result, content that will provide a better match to the complete user’s query will outclass content that focuses only on a couple of keywords.
Create precise contentFor years now, creating useful and precise content has been a part of content marketing strategy. We never got tired of calling content as the king! However, rather than content we can call semantic relevance as the king. Although, in some sense content still reigns the marketing strategy, but it has become a bit more complex than ever.
Essential Tips for Creating Useful Content after Hummingbird Update:
1. Keep in mind that your audience must be your primary concern. Thus, it is necessary for you to write content keeping in mind their wants and needs.
With the release of Google’s Hummingbird, a lot of questions surfaced - whether or not to change the content marketing service provider or strategy? But, that’s something that depends on how you have been using the online marketing strategies till date. If you paid attention to the changes that Google’s past updates (Penguin and Panda) brought to the fore and have been providing your audience with engaging and relevant content, Hummingbird isn’t going to affect you much. But, in case you have noticed a sudden decline in your website traffic and haven’t seriously focused on providing your audience with precise content, it’s not too late.
All you need is to change your ways to present rather informative content.Finally, with Hummingbird’s release it has become essential for you to optimize the content for mobile users. This change is due to the fact mobile searches are believed to be more conversational in nature.
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