“Google+ isn’t as effective as Facebook and Twitter to dominate search results” is a myth! Given the fact that Google+ is backed by the world’s most popular search engine, Google, it can prove a good bet to expand your business visibility over search engines. Let’s have a glimpse of few stats that will help you better understand about the Google Plus landscape.
- It is the second most widely used social network today with 1.15 billion users.
- Around 70% of businesses have built their presence on Google+.
- Million of users are active on G+ on monthly basis.
Sites on Google Plus tend to get indexed by the search engine bots quickly and thus can help attain high search rankings. That’s because, Google+ let you connect to dozens of people easily by sharing your content. However, it’s very important to create content that your audience likes to read and find interesting enough to share it with other people.
This eventually helps you form a community that can increase your search. You may be wondering why building “community” can boost your search. Well, with community you can build more engagement and when you have great people in your network who find your content engaging, it can make a huge difference to your SEO.
Here are a few key aspects you should keep in your mind if you want to enhance your SEO efforts via Google Plus:
1. Make sure your profile is complete. It’s obvious that you will have to create your business profile page on G+, but ensure to complete all the required information in the business listing page. Also, make sure that the information you have filled out is accurate.
2. Write and share compelling content. As discussed previously great content will be shared easily. Moreover, when you share the content and it gets shared by people on your G+ account, it shows Google search engine that you have produced high quality content, which increases the chances of getting you improved search ranking. Besides, the users can give your content a “+1” which makes the people within your network and Google understand that the significance of your content.
3. Google Plus Authorship. This is a vital ranking factor that G+ provides to you. Authorship helps to tag each and every piece of your generated content, and then lets Google know that the content is created by you. So, without Google+ Authorship you are certainly losing your chances of getting good search engine visibility. This is because information of online business profiles having authorship will be ranked higher compared to those that aren’t verified.
So, if you want an effective tool that can help your business attain high search engine ranking, then creating a profile on Google Plus may prove a worthy choice for you.
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