Google Plus for SEO? Is it a Worthy Choice

“Google+ isn’t as effective as Facebook and Twitter to dominate search results” is a myth! Given the fact that Google+ is backed by the world’s most popular search engine, Google, it can prove a good bet to expand your business visibility over search engines. Let’s have a glimpse of few stats that will help you better understand about the Google Plus landscape.

• It is the second most widely used social network today with 1.15 billion users.
• Around 70% of businesses have built their presence on Google+.
• Million of users are active on G+ on monthly basis.

Sites on Google Plus tend to get indexed by the search engine bots quickly and thus can help attain high search rankings. That’s because, Google+ let you connect to dozens of people easily by sharing your content. However, it’s very important to create content that your audience likes to read and find interesting enough to share it with other people.

This eventually helps you form a community that can increase your search. You may be wondering why building “community” can boost your search. Well, with community you can build more engagement and when you have great people in your network who find your content engaging, it can make a huge difference to your SEO.

Here are a few key aspects you should keep in your mind if you want to enhance your SEO efforts via Google Plus:

1. Make sure your profile is complete. It’s obvious that you will have to create your business profile page on G+, but ensure to complete all the required information in the business listing page. Also, make sure that the information you have filled out is accurate.

2. Write and share compelling content. As discussed previously great content will be shared easily. Moreover, when you share the content and it gets shared by people on your G+ account, it shows Google search engine that you have produced high quality content, which increases the chances of getting you improved search ranking. Besides, the users can give your content a “+1” which makes the people within your network and Google understand that the significance of your content.

3. Google Plus Authorship. This is a vital ranking factor that G+ provides to you. Authorship helps to tag each and every piece of your generated content, and then lets Google know that the content is created by you. So, without Google+ Authorship you are certainly losing your chances of getting good search engine visibility. This is because information of online business profiles having authorship will be ranked higher compared to those that aren’t verified.

So, if you want an effective tool that can help your business attain high search engine ranking, then creating a profile on Google Plus may prove a worthy choice for you.

Understanding Key Points to Design Your Content Strategy For Google Hummingbird

With Google unveiling yet another search algorithm called Hummingbird, many SEOs and business owners have panicked. Considering the fact that Google Hummingbird brought a shift from creating a general marketing strategy to a mobile one, such fear of the internet marketers can be justified.

Image Source: Socialmediatoday.com

However, unlike the last year updates like Penguin and Panda made by Google that brought a big change in the marketing strategies, the Hummingbird update can’t be exactly referred to as an update. Hummingbird is rather a redo of the search algorithm, which brought a change in the way data is being pulled for search results.

Understand the Search Trends

The user behavior in searching something over the Internet is changing drastically. And the hummingbird update is primarily a response to this change. Today instead of searching for keywords, people are asking questions to find exactly what they’re looking for.

The increase in the rise of more and more people searching for answers to their queries and Google’s Hummingbird aim to provide the answers has created the need to structure the content in a manner that addresses the audience needs. Creating content that answers user’s questions is not new, Google has already made an attempt to fulfill this requirement by introducing universal search – a way to present different types of results, be it news, images, videos etc. Google’s Hummingbird is only going to take this principal further. Rather than just focusing on the keywords in the query, it will be searching the entire query.

As a result, content that will provide a better match to the complete user’s query will outclass content that focuses only on a couple of keywords.

Create precise contentFor years now, creating useful and precise content has been a part of content marketing strategy. We never got tired of calling content as the king! However, rather than content we can call semantic relevance as the king. Although, in some sense content still reigns the marketing strategy, but it has become a bit more complex than ever.

Essential Tips for Creating Useful Content after Hummingbird Update:

1.      Keep in mind that your audience must be your primary concern. Thus, it is necessary for you to write content keeping in mind their wants and needs.

2.      Make sure to provide relevant information that will provide users with the answers to their queries better than anyone else.

3.      Make sure to provide precise content. Avoid providing unnecessary in-depth content, if someone is looking for specific information for using your business product or service.

With the release of Google’s Hummingbird, a lot of questions surfaced - whether or not to change the content marketing service provider or strategy? But, that’s something that depends on how you have been using the online marketing strategies till date. If you paid attention to the changes that Google’s past updates (Penguin and Panda) brought to the fore and have been providing your audience with engaging and relevant content, Hummingbird isn’t going to affect you much. But, in case you have noticed a sudden decline in your website traffic and haven’t seriously focused on providing your audience with precise content, it’s not too late.

 All you need is to change your ways to present rather informative content.Finally, with Hummingbird’s release it has become essential for you to optimize the content for mobile users. This change is due to the fact mobile searches are believed to be more conversational in nature.

Search Engine Optimization - What makes it a must-have for start-ups?

If you’re the proud owner of a start-up firm then I’m sure you must be well aware of everything that the future holds for you. Well, yes, there’s a lot to be done when it comes to increasing the online visibility of your corporate website and you can’t escape these processes. One such activity that can actually boost your website’s visibility is Search Engine Optimization. As you keep on reading, you’ll come across some of the major reasons as to why SEO has become a necessity for every amateur business organization?

What is Search Engine Optimization?

In today’s competitive world, it becomes quite difficult to find your niche. The same thing applies to the world of online trade as well. Irrespective of how well you’ve designed your website and what functionalities you’ve incorporated into it; not paying heed to the process of increasing its visibility, is what can lead you towards the path of business failure. Search engine optimization is an effective solution to this problem. By optimizing your website as per the search engine algorithms, you can effectively increase the search engine crawling of your website, thereby improving its visitor strength by an impressive count. 

The SEO experts look into different aspects of a website including Meta tags, content, internal links, external links etc. and carry out the required modifications in hopes of achieving a better position in all the major search engines. SEO and Digital marketing services by SEOPixels come handy for all new entrepreneurs who’re finding it challenging to create a unique place in the online business world.

Why novice business firms require SEO?

1. Converting mere visitors into customers- By using different website optimizing methods it becomes convenient for you to convert your visitors into high-paying customers. With brilliantly optimized content placed on your website, you can keep your visitors engaged in an attempt to escalate your success rate.
2. Getting listed on the first page of search engines- As per a recent survey it’s been found that around 90% of websites which’ve been optimized as per SEO standards have been successful in making it to the number one page of the most popular search engines including- Google, MSN, Bing etc. Hence, if you’re a start-up, then optimizing your official website as per the search engines is what can actually kick start your business.
3. High returns on low investments- Getting your website search engine optimized ensures greater success at a low investment. You just need to spend a reasonable amount of money on doing SEO for your website and can start enjoying the ever-lasting benefits of getting your site ranked amongst the top business websites available over the web.

Conclusion

You can have an eye-catchy website but what’s its significance until it stays invisible for a majority of search engines. Don’t stay uninformed, go ahead and choose to optimize your web pages so as to make them search-engine friendly. You can opt for SEO and digital marketing services by SEOPixels for effective optimization of your website and reap the fruits of your hardwork instilled during setting up the business.